OUR EDITORIAL PURPOSE

We are a partner to Australian business, providing a platform to connect investors with opportunities for financial success. We exist to Inform, Inspire and Share.

INFORM

We will provide an always-on resource for consumers of Australian business information. 

We will provide our audience real-time analysis from a broad range of market participants so they can be better informed when making investment decisions.  

INSPIRE

We will give space and context to more than just the news of the day.

We will provide a platform for business to share stories beyond the bottom line so our audience can learn from the huge ecosystem of people who make organisations succeed.

SHARE
Our content is a collaboration with business and designed to be shared by our partners.

Our high production standards allow our partners to better communicate with their customers using video produced with editorial skill and integrity.

OUR VALUES

We are genuinely curious

We say partner and we mean it

We walk the talk of Corporate Social Responsibility

We are genuinely curious about Australian business and its impact on the world. Our obligation is to provide a place where business stories are given the space to be told.

Our editorial principles are the lens through which we conduct our business. We stand proudly behind them and the value of editorial integrity they deliver to our partners.

We believe in the power of business to drive better social outcomes, and in our ability to do the same. Our focus is on minimising our environmental footprint, and utilising our production resources to benefit not-for-profit enterprise.

EDITORIAL PRINCIPLES

We invite guests to appear on ausbiz using our editorial judgement. If we do, it's because we believe they have worthwhile insights and analysis to share, or an interesting story to tell.

Any commercial arrangement with guests appearing on ausbiz allows those guests to own and share their interviews. These commercial arrangements will not give guests the right to influence the content or nature of the interview, or 'buy' their way on.

Any content appearing on ausbiz due to a commercial arrangement, such as brand-funded content, will be clearly marked as such. Above all else, we believe in transparency to allow our audience to be armed with all the facts before making potentially important financial decisions.

EDITORIAL STANDARDS

The Editorial Values and Principles of ausbiz are overlaid at all times with generally accepted standards relating to all journalism. Our employees must adhere to the Standards and Principles set out by the Australian Press Council, which is the key organisation responsible for promoting and monitoring news media standards.

The APC’s Statement of General Principles is set out below, or you can read more at this link.

Accuracy and clarity

1. Ensure that factual material in news reports and elsewhere is accurate and not misleading, and is distinguishable from other material such as opinion.

2. Provide a correction or other adequate remedial action if published material is significantly inaccurate or misleading.

Fairness and balance

3. Ensure that factual material is presented with reasonable fairness and balance, and that writers’ expressions of opinion are not based on significantly inaccurate factual material or omission of key facts.

4. Ensure that where material refers adversely to a person, a fair opportunity is given for subsequent publication of a reply if that is reasonably necessary to address a possible breach of General Principle 3.

Privacy and avoidance of harm

5. Avoid intruding on a person’s reasonable expectations of privacy, unless doing so is sufficiently in the public interest.

6. Avoid causing or contributing materially to substantial offence, distress or prejudice, or a substantial risk to health or safety, unless doing so is sufficiently in the public interest.

Integrity and transparency

7. Avoid publishing material which has been gathered by deceptive or unfair means, unless doing so is sufficiently in the public interest.

8. Ensure that conflicts of interests are avoided or adequately disclosed, and that they do not influence published material.